Mars drops Innova and Reduces Other Product Lines

Mars Petcare has announced a restructuring of several of the key pet food brands they acquired from Proctor & Gamble last year. In the latest announcement, Mars will discontinue all the Innova products and greatly reduce the offerings for EVO and California Natural. The EVO brand will only be offered through independent pet food stores, like Goober Pet Direct. One reason for the restructuring was to eliminate the overlap with other Mars products including Nutro Natural Choice, Nutro Max, and Nutro Ultra. Please check with Goober Pet Direct to find out if these changes affect your food and to help find alternates.

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